Platform & Content Management

Managed social media platforms including Facebook, Instagram, Youtube, TikTok, and Twitter. Provided guidance, strategy, and built core foundations for organic content development across brand accounts with 1M+ engaged followers.

Organization
Mercari US

Year
Feb. 2022 - Sept. 2023

  • Mapping Out Approved Routes

    From content conception, design, review and publishing; I charted journeys. All approved, and all leading to the brand promise, naturally.

  • Multi-Platform Strategy

    I didn’t just juggle platforms—I orchestrated a symphony for an audience of 1M+ followers.

  • Influencer Partnerships

    Ever play Connect Four with influencers and brands? Well I have, only everyone won.

Community Management

Led three members of the social media team, establishing foundational SOPs for community management across social. Totaling +5,000 direct responses monthly with tens of thousands of organic impressions, showcasing our customer care and community values.

Organization
Mercari US

Year
Sep. 2018 - Feb. 2022

  • Community Replies

    Curated replies with such subtlety, you’d think they spontaneously generated themselves.

  • Guidelines: The Rule Sculptor

    I carved out the community rules and moderation tactics with such precision, even Michelangelo would leave a five-star review.

  • Social Support SOPs: No Guesswork

    Set guides that removed the ‘Uhh, now what?’ from every situation.

Continual Improvement & Social Media Analytics

I pride myself on precision in applying relevant research methodologies. In both academics and business, I have a proven record of gathering and presenting insights from internal, content, and platform data to drive improvement.

Organization
Mercari US, Waseda University

Year
Sep. 2017 - Sep. 2023

Sep. 2013 - Jul. 2015

  • Discerning Metrics

    Over six years in the game and I’ve cracked more platform algorithms than a spy in a Cold War movie. Continual improvement is just another Tuesday for me.

  • ROI: Wrangled

    With a solid understanding of budgets, returns, and campaign performance - I’ve lassoed ROI so tightly, it’s practically domesticated.

  • Cry, Analyze, Optimize

    Cold hard data sometimes means acknowledging low points. Discerning internal data, social listening logic, and addressing accountability are ultimate benchmarking tools.